Quick catch up on last few weeks...(cont'd)

I arranged to meet Luke Nicholas of Epic Beer at yMedia's lunchroom, that is the Strawberry Alarmclock in Parnell.

I offered to get him a coffee, turns out he doesn't drink coffee, oh yeah Epic Beer, I should've figured. Then again, 10:30am is probably a bit early to get started.

Luke started Epic Beer after purchasing the rights to it from the Cock & Bull in October last year. His marketing is solely based on social media. That is, constantly twittering, blogging, on Facebook, MySpace, Flickr and YouTube. And it works, he's got 277 followers on Twitter all tuned in to his latest updates, how the brewing is going, new distribution channels and beer tastings. It was cool to see an entire business running on word of mouth like that. Respect!

Anyway, we got straight to the point (haha not really - we were having too much fun looking at his photos on his iPod touch).

We'd love some Epic Beer for the workshops we're running this year. Shouldn't be too difficult, Pamela and I will write up a short proposal and email it to Luke soon...